Mindy LaMarca

Founder & Creative Director, Pure Grin Photography

Mindy LaMarca is the heart behind Pure Grin Photography — Atlanta’s trusted school photography studio. With a background in advertising and brand strategy, Mindy built her career helping companies craft messages that connect, inspire, and build loyalty. Today, she brings that same intentionality and professionalism to school photography.

Before launching Pure Grin, Mindy worked in the fast-paced world of advertising, where she learned the power of storytelling, consistency, and trust. But after becoming a mother, her focus shifted. She saw firsthand how quickly childhood moves — and how important it is to preserve each stage with authenticity and care.

What started as a passion for capturing genuine smiles quickly grew into something bigger. Mindy recognized that schools deserved better: better communication, better organization, better quality, and a more personal experience for families. So she built Pure Grin Photography with one goal — to serve schools the way she would want her own children’s schools to be served.

Under her leadership, Pure Grin has become a trusted partner to schools across Newnan and the South Atlanta area, known for professionalism, seamless picture days, natural expressions, and exceptional customer service. As a woman-owned business rooted in the community, Mindy believes relationships matter just as much as results.

Her mission is simple:
Deliver beautiful, authentic portraits while making administrators’ lives easier and parents feel their children’s precious moments are being captured with integrity.

For Mindy, school photography isn’t just a service — it’s a responsibility. And she’s proud to lead a studio that families and schools trust year after year.

Ashley Park

 Ashley Park is thrilled to recommend Pure Grin Photography. I have had the pleasure of working with Pure Grin for the past 6 years, and I regard them as the premier photographer in the South Atlanta area. They are creative, professional and most of all reliable.

Throughout the years Pure Grin has consistently worked hard maintain and exceed their level of excellence. Anyone looking for a full-service photography studio will not be disappointed. Ashley Park continues to be impressed by Pure Grin and highly recommend them.

Brandie Hatley
General Manager, Ashley Park

The Heritage School

I cannot say enough about the professionalism, creativity, and flexibility of Mindy LaMarca of Pure Grin Photography. Not only do they take beautiful photos, but they also capture the individual personalities of their subjects. It helps so much that she REALLY like working with children and families, and the relationships they develop shows in their work.

The Pure Grin proofing site and website are so easy to navigate, and Mindy is always willing to work with any parent’s needs. She goes above and beyond to make sure the photo package or product is correct. Our photo days always go seamlessly- rain or shine.

You can tell Mindy loves what she does. Her personal attention to every detail has made us longtime clients!

Kristin Skelly
Head of School, The Heritage School

The Mikko Family

I would like to share how impressed we have been with Pure Grin Photography and the quality of their service and products. Through our school, we’ve worked with them for both school portraits and sports photography, and the results have always been outstanding. They have a special way of helping children feel comfortable and capturing their true personalities.

We were so pleased with their work that we chose Pure Grin for our daughter’s senior photos at the beach. Mindy made the experience fun and relaxed, and the images beautifully reflect who our daughter truly is.

Their sports photography is equally exceptional. Chris Martin has captured unforgettable moments for both of our children over the years — from football under the lights to intense basketball games. His timing and attention to detail are unmatched, and you can tell he genuinely cares about the student athletes.

Beyond the photography itself, their customer service is excellent. They respond quickly, deliver products on time, and offer clear, reasonable pricing. Mindy has always been helpful with team projects and creative ideas, going above and beyond to ensure we’re happy with the final result.

I highly recommend Pure Grin Photography to any family or school looking for exceptional portraits and sports photography.
Thank you,
Melanie Mikko
Parent and Customer

school photography

With your school as our backdrop, and the uniqueness of your students personalities - we capture the essence of the environment we photograph. Portraits, events and sports in one package.